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Diadora - From mountainclimbing to lifestyle

Diadora started out in 1948 in Caerano di San Marco. This Italian district is widely known for it specialization of sports footwear. They starting out as a craftsman's laboratory for the finest mountain and work boots but veered towards sporting sneakers in the 1960's. Their Italian flair, high quality materials and craftsmanship propelled Diadora to the legendary status it is today.

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