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Asics - A healthy mind in a healthy body
In the search of a new name for Onitsuka Tiger's new company back in 1977, the founders came across an old latin saying: Anima Sana In Corpone Sano. (a healthy mind in a healthy body). This was the point where the sports and sneaker industry could welcome a new, promising player: Asics. Their first basketbal shoes were designed with a recessed sole to simulate action of an octopus’ suction cup.
Just a lot of other brands, Asics eventually outgrew the sports industry, which brought them more and more to the streets. They have a great collection of designs and models, but it wat the Gel-Lyte line in particular that felt right for a whole lot of sneaker lovers, because of their amazing look and comfort.