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New Balance was founded in 1906, but they only released their first sneaker in 1961, the Trackster. For this sneaker they had focused exclusively on the supportive soles based on a pressure point technique.
New Balance is not a fan of the influencer marketing that other sports brands use, paying a lot of money so that athletes will walk in their shoes. New Balance has a different approach:
'Endorsed by no one'
New Balance, on the other hand, invests heavily in innovative models, techniques and fabrics. They are very strong in terms of quality and they produce shoes that last a long time.
Today, New Balance is one of the largest sneaker manufacturers and it is therefore a must in our collection. Not only is New Balance a leader in the sports world, but they have also won over the street culture.