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About collection

Etonic, founded in 1876 in Massachusetts, USA.
Etonic claims to be the world's first sports brand. Furthermore, Etonic is the first brand that had a collaboration with an
equivalent brand, namely with Fred Perry. A brand that anticipated the hype of
sportswear and collabs.

'designed to keep you a step ahead of the pack.'

In 2014, Etonic formed a partnership with NBA star Hakeem Olajuwon. This is where the
'Dream 1 sneaker' came into being in the red-yellow colorway, inspired by the color scheme of the HoustonRockets where Hakeem Olajuwon plays. Special features include the OG hang tag and Olajuwon's nickname 'Akeem the Dream' on the tongue. With this release there is new life again blown in Akeem's iconic sneaker from the 1980s. This collaboration has put Etonic back on the map now that retro shoes are making a comeback. 

As a brand, Etonic can no longer be ignored from the store as a retro sportswear brand, now that sportswear shoes are increasingly seen as lifestyle sneakers.



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1 x €29,95