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Reebok - I am what I am
Reebok is a British producer of athletic footwear, apparel, and accessories. In recent years, Reebok has looked beyond sole focus on athletic endorsement of their products. Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok in late 2003 with their "I am what I am"-campaign. This line, the "S. Carter Collection by Rbk," became the fastest selling sneaker in the company’s history. Reebok had made similar deals with rapper 50 Cent (G-Unit sneakers), Nelly and Miri Ben-Ari. At the moment Swiss Beat is the creative director, and is developing a lot of heat!