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Converse sneakers are distinguished by their authentic relationship with a young, urban lifestyle. Marquis M. Converse founded Converse in 1908 under the name Converse Rubber Shoe Company. The company produced winter resistant shoes. In 1917, Converse started producing the world famous Converse All Stars. Chucks All Stars are often named after the basketball star Chuck Taylor, who’s signature is on the shoe. The Chuck Taylor All Stars gained world fame and sold over 600 million copies. This makes the Converse All Star sneaker the world's most popular sneaker, which is a rich source of inspiration for newer models within the brand Converse.