The CELL technology launched in the 1990s was the basis for our damping know-how. The hexagonal shape supported strong movements and helped stabilize each step. The CELL Alien, introduced in '98, led to a revolution in CELL technology with the bubble heel that ensured soft comfort during the long-distance run. This year we are returning the CELL Alien in its OG Original form. Air can circulate through the mesh upper, while the IMEVA returns energy in the midsole. The rubber sole provides direct grip and traction, and the look is finished with a PUMA CELL logo on the tongue.
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