Etonic 1876 was founded in Massachusetts, USA. The first sports brand worldwide, eEtonic is also the first brand with a collaboration with an equivalent brand, Fred Perry, a brand that anticipated the hype of sportswear and collabs.
This OG sportswear brand has been revived by surprising collabs such as with NBA star Hakeem Olajuwon in 2014. A brand that can no longer be ignored now that retro sportswear shoes are worn as lifestyle sneakers.
