Since the first launch of the wave rider Mizuno’s research and development team has worked tirelessly to improve the shoe year after year. In 2007 Mizuno conducted a consumer study on the buying habits of runners called Kansei Engineering. All the feedback went straight into the development of the Wave Rider 10, a shoe that embodies Mizuno’s pursuit of perfection. Is aggressive appearance and Japanese innovation strike the balance between quality, aesthetics and technical performance.